FREEDOM GOAL™ (n)
A specific objective that you have for your business, which, when reached, will give you a sense of freedom and an improved quality of life.
Upon reaching your Freedom Goal, you'll be able to say: "This is where I want to be."
Examples include: no longer managing day-to-day tasks, making key hires, increased sales growth, selling your company, retiring, etc.
My Freedom Goal was to be able to spend less time working and more time with my family, especially my two boys, Ryan and Jake. They are the R and the J behind R&J and they are my inspiration in everything I do!
What is your Freedom Goal™?